Albers
The purpose of this article is to examine the dynamic field of technical communication and how the demands of the current audience shifts over time. Thus, the technical writer must pay attention to how the modes of rhetoric affect the audience’s response. The article proposes a call to action for research to better understand this connection.
Technical Communication is a fluid concept; as the concept evolves, the job market reflects its changes.
It is a call to action for the purpose of addressing the definitions of technical communications and utilize it in a growing world.
Schryer
Genres reflect relevant ideas, values, and ideology of a field.
The genres reflects the ideology and needs of a community. It is also a dynamic concept that evolves to cater to cognitive needs.
Genre is a rhetorical frame used to view modes. Any shift in the rhetoric can change the audience response and cognition.