The World of Coca Cola website is designed by a group of individuals who collectively decide on the content of the website. The purpose of the website is to inform visitors of useful information about the World of Coca Cola, including but not limited too the hours of operation, how to purchase tickets for tours of the World of Coke, and information on the Atlanta City Pass. It gives information on the different types of Coke you can taste on your visit. The intended audience for the website would most likely be parents planning a visit with their children or schools planning a field trip with elementary to middle school aged children. The website is useful because it provides virtually all need information for visiting the World Coke such as the hours of operation, cost of tickets, and location of the attraction.