Abecassis-Moedas, Celine, and Pierre-Jean Benghozi. “Efficiency And Innovativeness As Determinants Of Design Architecture Choices.” Journal Of Product Innovation Management 29.3 (2012): 405-418. Business Source Complete. Web. 28 Feb. 2016.



In the article “Efficiency and Innovativeness as Determinants of Design Architecture Choices”, the authors, Abecassis-Moedas, Celine Benghozi, and Pierre-Jean, suggest that “internal design offers greater efficiency, whereas external design provides increased innovativeness”. They gathered information from face-to-face interviews and archival documents. The purpose of this article is to provide some insight for architectural designers on how other designers in this field make decisions when creating internal and external spaces for a company. This source is useful because it describes different techniques and ideas that designers use in their creative process. The authors analyze the decisions that companies make in terms of internal and external design.