Chen, Steven, and Alladi Venkatesh. “An Investigation Of How Design-Oriented Organisations Implement Design Thinking.” Journal Of Marketing Management 29.15/16 (2013): 1680-1700. Business Source Complete. Web. 23 Feb. 2016.

The authors of the article “An Investigation of How Design-Oriented Organisations Implement Design Thinking”, Steven Chen (graduate of California State University, Fullerton, USA) and Alladi Venkatesh (graduate of University of California, Irvine, USA), state that “there is an emphasis on design, especially in relation to marketing activities such as product development, product packaging, and brand logo creation”, which requires organizations to implement “design thinking into developing design outcomes”.



The authors preformed several studies and conducted secondary research to gather information to support their thesis. The intended audience is interior designers for organizations. The purpose of this article is to “develop a conceptual framework for design thinking, and then to investigate empirically how organizations implement it in actual practice”. This source is useful because it discusses “the dimensions of design thinking and how organizations implement design thinking to create concepts that match organizational goals”. It provides information on how designers incorporate the vision of the organization into their work.