Built Environment Analysis: Atlantic Station

map of midtown atlanta

Screenshot of Google Maps with Atlantic Station pin dropped

The built environment of Atlantic Station promotes diversity of socioeconomic class, race, age differences among its visitors by providing a variety of stores and restaurants that a wide range of people are able to enjoy.


atl steel company

Atlantic Station was not always the aesthetically appealing outlet mall we know today. Before is become a stomping grounds for people of all races, backgrounds, and ages, it was the site of the Atlantic Steel Company. Originally established as the Atlanta Hoop Company, “the mill specialized in the manufacture of “wagon wheels and cotton bales.”   By the 1950’s, business soared with “more than 2,300 people employed at the mill, manufacturing 750,000 tons of steel products a year.” In the late 1970’s, the mill was bought by a Canadian steel manufacturer, Ivaco Inc. and Atlantic Steel was forced to cut back operations as the foreign competition in the steel industry increased in the 1980’s. in 1998, operations completely ceased.

Lindbergh_Station MARTA

Picture of a MARTA train car (https://upload.wikimedia.org/wikipedia/commons/b/b8/Lindbergh_Station.jpg)

Atlantic Station provides shuttles to and from the Arts Center MARTA train station for visitors who use public transportation. Visitors can also utilize MARTA bus stations and the cab stand that are conveniently located in and around the shopping center. In my opinion, Atlantic Station makes it a point to ensure that it accessible to people from all socioeconomic classes. The MARTA buses operate on the weekdays from 4:45a.m. to 1:00 am and on the weekends from 6a.m. to 1a.m. the MARTA trains operate everyday with frequencies of about 20 minutes between each train.

atlantic station Christmas tree

November 23, 2013 Atlanta - People skate in the open air ice rink at Atlantic Station in Atlanta during the annual Christmas tree lighting on Saturday, November 23, 2013. The all-day celebration had live music, arts, live reindeer, delicious winter treats, and activities for the whole family. JONATHAN PHILLIPS / SPECIAL

Pictures of the Atlantic Station during the holidays


Sky view picture of Atlantic Station 

Much like every other part of Atlanta, there is almost always an event happening in Atlantic Station. During the holidays, Atlantic Station is known for having one of the tallest Christmas trees you have ever seen decorated in thousands of multicolored lights as well as the annual ice skating rink that is set up for the holiday season. Families and friends of all ages from all around the metro area come to Atlantic Station to take pictures and simply enjoy the scenery during this time. Atlantic Station is a popular spot during the summer as well, as the weather is typically great outing weather. There are multiple ice cream, frozen yogurt, cookie and candy shops to assist shoppers in satisfying their sweet tooth.

bodies exhibit

Picture from BODIES the Exhibition

“Atlantic Station is the permanent home for BODIES The Exhibition and often hosts Cirque de Soleil.”

Because Atlantic Station is located in the Mid Town, Atlanta area , it invites an array of people to interact there.  People of all ages, backgrounds, races, ableism, and social classes enjoy are able to enjoy a day out in Atlantic Station and its built environment allows this to happen.

Coca-Cola’s Environmental Commitment -Digital record #5

environmental commitment coca cola

screenshot of https://www.worldofcoca-cola.com/about-us/environmental-commitment/

This page is dedicated to informing viewers of Coca-Cola’s “green” status as the building was “awarded a “Gold” rating by the U.S. Green Building Council”.  The page gives facts on the specific components of the building that allow it to be categorized as efficient such as a percentage of the construction materials being recycled, using low-emission paints, adhesives, sealants and carpeting to enhance air quality, and usinf faucets and water fixtures that are designed for lower water consumption.

Kiss the Past Hello – World of Coke digital record #4

kiss past the hello

screenshot of http://www.worldofcoca-cola.com/explore/explore-inside/kiss-past-hello/

Kiss the Past Hello is a new art exhibit inside of the World of Coca Cola.  It showcases “modern artwork inspired by vintage advertisements and Coca-Cola bottle imagery”.  The Kiss the Past Hello webpage has a photo of two women-looking figures sipping from straws and a phrase under the figure on the left side of photo that reads “there’s nothing like a ‘Coke’.  The rest of the page explains what Kiss the Past Hello is and how it was inspired

kiss the past hello FULL PAGE


screenshot of http://www.worldofcoca-cola.com/explore/explore-inside/kiss-past-hello/

Class Notes 4/5/16


  • Thesis
  • roman numerals
  • Main claims in complete sentences
  • make sure claims are related to your thesis


Before next Tuesday’s class:

  • complete an outline for the Built environment Analysis (B.E.A)
  • complete a draft of the Built Environment Analysis
  • complete a story board/ layout of your blog post for the B.E.A

Book Event Space at World of Coca Cola – Digital record #3

taste it ! room coca cola

Screenshot of the Taste It! webpage on worldofcocacola.com

Under the “Book Event Space” tab at the top of the homepage of the World of Coca Cola, there are several options for rooms to rent out for special events in the World of Coca Cola.  I chose the “Taste it!” room , which is in the picture above. The room appears to decorated in festive colors.  It has various lounge areas for people to sit and socialize.  There columns that are different in color.  The webpage has the cost of the room rental, square footage of the room, and the maximum duration of the event.

taste it room

Screenshot of the Taste It! https://www.worldofcoca-cola.com/explore/explore-inside/explore-taste-it/

Coca Cola Portrait Wall – Digital record #2

coca cola portrait wall

screenshot of https://www.worldofcoca-cola.com/explore/explore-inside/coca-cola-portrait-wall/

Under the “Explore Inside” tab on the homepage of World of Coca Cola you will see an option that reads “Coca Cola Portrait Wall”.  Once you click on “Coca Cola Portrait Wall”, you will be brought to a page with the picture above.  This page has information about “how the Coca‑Cola system benefits people and communities around the world”.  The Portrait Wall is an interactive map that comes to life when walk up to it.  The Wall will display information about how Coca Cola is impacting the lives internationally.

Vault of the Secret Formula of Coca Cola – Digital artifact #1

vault of the secret formula

screenshot of https://www.worldofcoca-cola.com/explore/explore-inside/explore-vault-secret-formula/


If you click on the tap at the top of the homepage that reads “Explore Inside” and then click on “Vault of the Secret Formula”, you will be brought to a page that has information on touring the vault inside the World of Coca Cola.  There is a video located at the bottom of the page that shows a slideshow of video clips and photographs of the inside of the vault and visitors experiencing the different aspects of the vault.

Visitors can take part in interactive activities such as the Virtual Taste Maker which allows you to create and taste different flavor combinations of Coca Cola. You and your friends can play a group game in which you “trigger animations and watch these environments magically change and come to life”.


inside the vault coca cola


screenshot of https://www.worldofcoca-cola.com/explore/explore-inside/explore-vault-secret-formula/

Built Environment Description for World of Coca-Cola website


Screenshot 2016-04-05 09.11.26

 screenshot of worldofcoca-cola.com

When you visit the World of Coca-Cola website, you are brought to the homepage where there are a series of photos of models of different races drinking the original Coke from a glass bottle. In one picture, there are two girls with curled hair holding Coke bottles and posing for a picture with the Coca-Cola Polar Bear.

There is a red circular World of Coca-Cola logo in the left hand corner of the website that remains stationary as you scroll up and down the homepage.

Screenshot 2016-04-05 09.35.02

screenshot of worldofcoca-cola.com

The color scheme of the homepage is red, white, and black. Red is arguably the predominant color out of the three; however, there is a balanced amount of whites spaces throughout the homepage.

There are three red rectangular boxes that read “Check Hours”, “Tickets”, and “plan Your Visit” located directly below the slideshow of pictures. Below these boxes is a section that reads “Featured Highlights”, which includes titles such as “Atlanta City Pass”, Meet Our Polar Bear” , VIP Guided Tours”, and “Taste it! Beverage Lounge”. There is also a link to the Coca-Cola Facebook page located toward the bottom of the homepage.

cocacola homepage options

screenshot of worldofcoca-cola.com

At the top of the homepage, there are a series of options to chose in order to navigate throughout the website.  These tabs are labeled “Plan Your Visit”, “Explore Inside”, “Groups”, “Book Event Space”, “About Us”, “Tickets”, and ” Special Offers”.  If you place your curser over the “Plan Your Visit” option, you will see a drop down menu with a variety of additional options that will help you with answering any FAQ’s you may have, inform you of the hours of operation, gives you information on directions and parking, guest services, etc.  Placing your cursor over any of the headings at the top of the page will activate a drop down menu with more options.

plan your visit drop down menu

screenshot of worldofcoca-cola.com

On the Explore Inside page , the first thing I notice is the slide show of pictures which include visitors in the Coca-Cola theatre, Pop Culture gallery, and 4-D theatre.  Below the slide show are rectangular boxes that have that have the names of the different exhibits in the World of Coke.  When you move your cursor over each box, a description of the exhibit is displayed and you can click on the box to get a more detailed description and more information.

explore inside page

screenshot of the Explore Inside page

The next page I visited was the Groups page which gives information on how to reserve a group visit or school field trip.  The things that most people would be looking for such as “tickets”, “teacher information flyer”, and “reservation form” are highlighted in red and bolded.

Screenshot 2016-04-06 01.30.33

screenshot of worldofcoca-cola.com/groups

I noticed that each page throughout the website has the same color scheme and layout. At the bottom of every page, there is a thick, red stripe that invites people to subscribe to receive email updates about World of Coke news.

Screenshot 2016-04-06 01.06.18

screenshot of the bottom of the  worldofcoca-cola.com/groups page

When I clicked on the Book Event Space tab, the first thing I noticed was the video at the top of the page. The video gave an overview of the different event rooms that are available for reservations.  Below the video is the contact information of the Event Sales Manager, Beth Wroblewski: bwroblewski@Coca‑Cola.com or  404‑676‑0734. Ms. Wroblewski should be contacted if you are not a Coca-Cola employee.  If you are a Coca-Cola employee, you should contact Sybil Lee at sylee@Coca‑Cola.com, or call 404‑676‑6024.  This web page also provides planning tools and a list of caterers and local business who are in partner ship with Coca-Cola.

book event space

The website as a whole is very inviting and pleasing to the eye, in my opinion.  It is user friendly and seems to attract a variety of audiences, from adolescents to older adults as well as people from different cultures, races, and backgrounds.  The website has a modern look and appears organized and well designed.  It is informative about various aspects of the World of Coca-Cola and Coca-Cola company itself.

AB- My Coke rewards website




The My Coke Rewards website is a site where participants of the My Coke Rewards program can log on and view the status of their rewards. The website gives information on what the program is, how it works, and how one can sign up. The intended audience is people who are avid supporters of the Coca-Cola company who also want to participate in this rewards program. This website is useful because it informs people who desire to become a member of the program, as well as those already enrolled, beneficial information that they would need to know.

AB- Coca Cola company/unbottled



The Coca-Cola Company ‘Unbottled’ website is a blog that broadcasts various events that the Coca–Cola company is takes part in throughout the community. The website advertises Coca-Cola promotions such as putting your name on a Coke bottle, their new Minute Maid Sparkling product, and their recent deal with China Green, maker of plant-based protein beverages. The intended audience for this website is people who are interested in learning or researching what Coca-Cola is doing in the community and internationally. This site is useful because it provides an immense amount of information about current Coca –Cola news.

1 2 3 6
Skip to toolbar