Gendered Advertising Remixer

The Gender Advertising Remixer helps illustrate advertisers’s biases when marketing based on gender. In terms of audio, the advertisements targeted for males tended to have rougher, stronger voices while the advertisements specifically for females had upbeat, sassy voices. This already distinguishes a stereotype that men should be burly and women should act feminine. Additionally, in regards to the videos, the female-oriented videos had vibrant colors specifically including pinks and purples while the male-oriented videos had darker colors including navy blues, blacks, and greens. With these color preferences, the advertisers make it clear that feminine colors are those similar to pinks and purples while masculine colors are those similar to greens and blues. This, in turn, creates a divide between the ideals that a young girl and boy should embody. The advertisers are subtly manipulating the young generation to fit within the stereotype of a normal girl and boy which results in the intolerance of individuality. This gender bias can also be noticed within graphic tees throughout children’s clothing stores. The male-designed shirts have slogans that inherently make the boys sound more adventurous while the female-designed shirts have slogan that perpetuate the idea that females must “look good.” To coercively make the younger generation believe that because they are female or male they have to act/look a particular way is sinister. We should extol individuality, not suppress it.

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