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Annotated Bibliography 6: “Interior Designs in Restaurants as a Factor Influencing Customer Satisfaction”

Marija Pecotic, Vanda Bazdan, and Jasmika Samardzija. “Interior Design in Restaurants as a Factor Influencing Customer Satisfaction.” Vol. 4 (2014): 10–14. Print.

Marija Pecotic, Vanda Bazdan, and Jasminka Samardzija,  were three respected researchers for a journal called RIThink. This article evaluates an experiment that test to see what interior designs of a restaurant exceed customer satisfaction. The researcher decided to conduct the experiment on 106 participants. 52 were tourists and 54 were from Dubrovnik, a city in southern Croatia. the age and gender of the participants did not make a difference in the experiment. The participants were giving questionnaires that were measured on a Likert-type scale. There were questions about lighting, texture, color, and furniture style. In the overall results color and furniture style were a lot more important and it would influenced the participants to pay more.

The researchers’ emphasis on how important color and furniture were will support my research on what inside features help bring customers to Grady Hospital’s McDonald’s. This research was conducted in the year 2014, which means it’s a lot more recent and reliable. One of the weakness in the research was the time, which was a short amount time. Time could have affected how fast the participant had to think fast on their feet, which makes it the results a little inaccurate. A great strength is the amount of participants and how research was measured.

Annotated Bibliography 5: “Marketing and Branding Strategy: The Psychology of Color”

Kyle Jasinski. “Marketing and Branding: The Psychology of Color.” N.p., 5 Oct. 2014. Web.

Kyle Jasinski helps to provide clients at Zuma Technology, a company that specializes in effective branding, with revenue growth in productions. He wrote this blog post on the idea that businesses use color as a sense of persuasion to attract customers. He states that “the use of color can be used to enhance the a customer’s mood and actions.” He mentions that there is a theory on how color has a psychological influence on the mind. Larger companies tend to place attention to the effects of color more than smaller companies. These larger companies, such as McDonald’s believes that the colors leave certain impressions on the customer. The author then gives a brief description of how green, yellow, black, purple, red, and blue, have an influence on people. The author concludes with how effective color is in marketing and how it can really grab the attention of the consumers.

This blog post offers facts, but no references. He talks about the different colors and their influences, but he doesn’t tell how he knows. The author is writing in favor of my research by talking the influences of red and yellow. Red is said to give off a sense of urgency, youthfulness, and it encourages appetite. The article also states how fast food restaurants include this color “in hopes that customers will purchase more food and stay for shorter periods of time.” Yellow promotes positive energy and is “cheerful for adults”. The is intended to attract “impulsive buyers.” This is in connection to the color scheme of McDonald’s and why these colors may be used so often.

Mid-term Reflection

A funny representation of how I feel about this course.  Negnor, Aaron. Funny college memes. Digital image. Someecards. N.p., n.d. Web. .

A funny representation of how I feel about this course.
Negnor, Aaron. Funny college memes. Digital image. Someecards. N.p., n.d. Web. <http://www.someecards.com/usercards/viewcard/MjAxMy0zZTM0ZDczYjkzOTM1YmRi&gt;.

When I began signing up for spring classes at Georgia State University, I had no clue who would be the best teacher for me. Some of my professors were selected based off the experience of my peers, but Mrs. Arrington’s English 1102 class was randomly selected. I had no clue what I was getting myself into, but I just assumed we’d just write papers majority of time. I realized how wrong I was from the very first day I entered Mrs. Arrington’s classroom. The requirements of the course were the least of what I expected.

Before entering this course, I never knew how to construct writing assignments based off hands-on research. I was always told to go straight to the library or Google to find a reliable resource. This way of conducting research offers a more open-minded structure of things. It makes you think deeper than what is actually on the surface. You run into so many facts and there are so many different ways of approaching these facts. This works much better for me because I am a hands on learner. Now I longer worry about what to write, but how much to write about.  Citing before now was suggested, but not encouraged. This course has put great emphasis on how important it is to cite and use quotations around things that come directly from the source. I was once warned of unintentional plagiarism and afterwards I no longer took citing so lightly.

From being in this class I’ve learned that one of my strengths is details. When it comes to the reading summaries I could give great details on what the article is about. After listening to Mrs. Arrington lecture, I learned that in reading summaries details should be included but only the details that are important. I have many weaknesses in this course and I’m trying to work through them. One weakness is the the lack of understanding of the reading, which can be seen through my reading summaries. I’ve made comments to Mrs. Arrington explaining my concerns and she has offered a lot of help. My plans are to attend group meetings to see my peers intake of the reading to help me better understand the text. I feel this will offer me a great deal of help and help me keep an open mind with any other assignment. Weakness number two is the lack of structure in my sentences and with details. I have a problem with subject-verb agreement and Mrs. Arrington offered me help as always. This time I declined, because I was afraid of the truth. The truth being whether or not I was smart or if I could speak properly. In the beginning I wasn’t familiar with constructive criticism, but over time I realized that feedback was a good thing for. Feedback is a great technique for this class because there is always room for improvement.

At first, I was totally against taking this type of class. I felt like there was no way I could make it through the course, but it was. I had to realize that this course is suppose to make me a better writer and researcher. I feel this class will continue to teach to more aware. I’ve already become aware of the details of my surroundings, sentence structure, and organization. For the rest of the time in this class I will no longer be afraid to ask for help and I will accept the fact that I too make mistakes. I am so glad that I am taking this course with Mrs. Arrington, because she has taught me way more than I need to know.                         Thank you, Mrs.A!!

Annotated Bibliography #3

Rebecca Burns. “After Decades of Neglect, Glimmers of Hope for Sweet Auburn.” April 7, 2015. Web

 

photo of a renovated building located on Auburn Ave.

photo of a renovated building located on Auburn Ave.

Rebecca Burns, a journalist in Atlanta, wrote an article on the basis of Auburn Avenue. In the article she discuss how Auburn Avenue “slid into disrepair” and it was no longer the booming business street it use to be. She also talks about how the street was destroyed in 2008 and the stores suffered terribly from the recession. Adding the streetcar to the street did not make things better for Atlanta or Auburn Avenue. The article mentions how it left “sidewalks in smithereens” and “blocked storefronts” (2nd paragraph), which was not good for business. The purpose of the article was to bring attention to Auburn Avenue and how it could be fixed. They began renovating the street and suggested that people began investing in the area.

This article is useful because it examines the downfalls on the structure of Auburn Avenue. It mentions how the streetcar is an inconvenience and offers no help to the businesses along the street. This article is beneficial to the research of structure and development on Auburn Avenue and its affect on Atlanta, GA.

Annotated Bibliography on Walk ability and city planning

Dan-in-Albert-Lea-300x199

Dan Borden, a director of  Innovation and Inspiration for a company called Blue Zones, has constructed a website for others to help redevelop neighborhoods, streets, and cities. This website shows his method of reconstructing and different resources you can look at to learn more about the company. The goal for the company is to build a safe and healthy environment for the people in the community.

This is source is useful when looking at the structure of Auburn Avenue. This street is a very narrow street that is not beneficial to bicycles or cars. The website mentions that “roads are primarily for cars, with pedestrians and bicyclist as an afterthought” and this is true for Auburn Avenue. This source would be good to look at when trying to redevelop Auburn. The structure of the street has a lot to do with the effect that has on its city.

Dan Burden. “Walkability and City Planning.” Blue Zones. N.p., n.d. Web.

How to cite and Label images (MLA,APA)

MLA Format:

  1. label the image as a “Fig.” followed by a number
  2. Caption the artist’s name, the title of the image (italicized)
  3. Include the date of the work, medium of reproduction, and full publication of the source
  4. Include URLS and page numbers may be included

APA Format:

  1. Label the image
  2. author/creator of the image
  3. publication date
  4. include URL if neccessary

Annotated Bibliography of Constructing African American Urban Space in Atlanta, GA

Inwood, J. F. Constructing African American Urban Space in Atlanta, Ga. Vol. 101 No. 2  2011 April

https://www.researchgate.net/profile/Joshua_Inwood/publication/264258354_Constructing_african_american_urban_space_in_atlanta_georgia/links/56432e1008ae9f9c13e02616.pdf

In this geographical review, Inwood explores the connections of urban space and racial identity through the redevelopment place of Big Bethel AME Church, where they focus on the racialization of place from the perspective of those who live, work, and organize along Auburn Avenue. The plan is to turn an adjacent city block into a mix-used-development.

The author constructs open-ended interview with the people that work, live, and organize, city leaders, and bureaucrats responsible for the urban development. He also looks at the history of the street, where it is seen that Auburn Avenue is the home to the Southern Christian Leadership Conference that was founded by Dr. Martin Luther King.

The purpose of this article is to show the connections between urban space and race and how it is made intentional. The author refers to Auburn Avenue to as a “black counterpublic” place that was not allowed in the public sphere. Black people created their own environment where they knew they wouldn’t be discriminated against.

I chose this article as an alternative to Sarah Schindler’s  “Architectural Exclusion: Discrimination And Segregation Through Physical Design Of The Built Environment.” In her article she mentions that streets are built to keep certain people such as the poor and blacks, where as Auburn was created to bring African Americans together to ensure them a comfortable environment.

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