Hi, I’m Lisa Sinicki. Currently, I’m a marketing content strategist, trainer, and developer. My mission is to incite companies to create heart-felt marketing. I do this by coaching them to elevate the emotional resonance of their communications. The content they create using my approach attracts more prospects, transforms leads into sales, and increases customer loyalty.
I’ve been doing this for twenty years now—mostly for companies in the trade show and corporate events industry. The companies I’ve worked with have grown revenue, achieved thought leader status in their industries, and attracted top talent to their teams. Some of the owners I’ve worked with have sold their companies for impressive amounts of money and retired. I’m proud that I started this business myself and managed to grow it large enough to support my family. And I’m proud of the success I’ve created for my clients.
One of the successes that meant the most to me was a client, a father of three young girls, who was able to sell his company for several million dollars. It’s not the money that was important, it’s the fact he ended up needing the money to save his life. What happened was that couple of years after he sold his company, he was diagnosed with liver cancer. He needed a transplant, but because of the nature of his illness, a transplant wasn’t covered by insurance. Because of the money he’d earned selling his company, he was able to pay for his own liver transplant and live. After the transplant he was broke and had to go back to work—but he was alive.
One of my values is helping others—specifically enabling women with school-aged kids to work flexible schedules so they can both work hard and be present for their families. I’ve exercised this by, whenever I can, hiring mothers to work for me. My business is tiny, but over the past decade, I’ve provided income to three other women. I’m very proud of this, too.
I also believe in loyalty, making time to play, experiencing the world, and putting family first. If I miss a couple of classes, it will be because I try to never pass up a chance to travel. Yesterday I got an email about a trip to Spain through the High Museum and, while I know I should stay home and work, the idea of seeing the Alhambra through the eyes of a scholar is irresistible. Also, my daughter is getting married in April—so I’ll be missing a class for that.
Lately my business is shifting from creating marketing content to mentoring others on how to create marketing content. I’m enrolled in this program because I know very little about educational design and theory. I’m here because if I’m going to teach and coach, I want to be good at it. I believe you can always learn and improve—so that’s why I’m here with all of you.
In my free time, I write and create art. I guess you could call me a serial hobbyist. A few years ago, I wrote a mini-memoir “My Mother Served Gouda When Company Came”—where every story included one of my favorite cheeses. Then, I drew comics and called myself “Queen of the Chronic Overthinkers.” (As represented in my avatar.) Next I painted watercolors and acrylic abstracts. Currently I’m writing a novel which I’d describe as Modern Family meets the Odyssey with a touch of Wicked. It’s a retelling of the Odyssey told in the format of a reality TV show where no one turns out to be who you expect them to be. Let me just say that, in my version, women are the heroes and Odysseus is a hot mess.