The Consequences of Free Choice: Annotated Bibliography 4.

ECHO WEN, WAN, XU JING, and DING YING. “To Be Or Not To Be Unique? The Effect Of Social Exclusion On Consumer Choice.” Journal Of Consumer Research 40.6 (2014): 1109-1122.Business Source Complete. Web. 17 Feb. 2016.

The authors test their hypothesis that people who feel socially included will tend to express product loyalty and follow more mainstream trends compared to those who are socially excluded. The authors divide the people in the study in two categories: Those who are considered “stable” and those who are considered “unstable”. They tested them by socially excluding them through social media, product advertisement and vacation location choices. Their results showed that people who experienced social exclusion and were “stable” would express product loyalty and follow the trends of those around them. In contrast, those who were “unstable” showed little to no product loyalty and interpreted the social exclusion as a reason to stand out and be unique.

What defines normal?
What defines normal? How is “normal” defined in product advertisement? Image used from We<3It

I chose this paper because it shows how socially people can become excluded, through products and their choices. By becoming excluded socially, these people can also become architecturally excluded. For example, those who were classified as “unstable” can feel excluded from certain interior and exterior environments if it does not make them feel like they belong. Atlanta itself relies heavily on advertisement and products, and those who exhibit no product loyalty may easily feel excluded from Atlanta.

 

 

 

5 thoughts on “The Consequences of Free Choice: Annotated Bibliography 4.

  1. The citation is great, but the citations for the images are missing. It would be nice to add captions to your images. The author’s purpose and summary are obviously present. You mention the reason why the text is useful to your research. The reliability of the source is implied, so it is not necessary to mention. It is only necessary to mention bias when they are obvious differences from academic research. Also, try to tie in other sources and think about how the sources compare or contrast.

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  4. Including captions with your photos would be a phrazle great help. Both the synopsis and the author’s goal are clear. You’ve presented some good arguments for why this book is a good resource for your research. There is no need to emphasize the source’s credibility since it is already apparent. Only when there are obvious differences between the research being done in an academic context can bias be brought up. Attempt to include information from several sources, and think about how that information might be compared and contrasted.

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