The Atlanta Silverbacks are members of the National Premier Soccer League in the United States and hold home field matches near Spaghetti Junction and Pleasantdale Rd. They have been in existence since 1998 and are named in honor after Willie B. from the Atlanta Zoo. They reach out into the community to help foster the youth into an active and academia focused lifestyle.
Upon entering the website, I was immediately greeted with the above screenshot of smiling youth. On this scrolling image there were strategically placed links that would take you through the cycled images direct links. In general, the immediate homepage was busy in detail but it was still very easy to navigate. In a quick, swirl of the head, I was able to find information on the Silverbacks Park, Indoor League, Summer League and location of their stadium.
At the top was a row of additional drop down menus that were made up of the Atlanta Silverbacks team colors of: red, black and white. It was not frozen, so as you scrolled through the homepage, it would disappear if you traveled too low. This row had drop down information on the main pictures shown on the above screenshot; which seemed redundant. In all honesty, it was astonishing to me that the men and woman premier leagues were not the focal point of this digital environment.
After searching through the tabs above, I was able to finally navigate into the Atlanta Silverbacks Men homepage. This area was completely covered in Red and Black and consisted of a black and white frozen background image of their arena. It was very busy in nature and the running clock gearing up to the season opener was some of the smallest writing shown on the screen. Although, it’s random green color did bring it to the surface and more relevant than the multiple same color font ads and information.
All in all, I believe the digital environment lacked a sort of professionalism to its design. It seems that it could have used some direction is finding its target audience and appealing directly to them. I still am unsure of where they are intending to go from the website or who they are intending to attract. Let’s put it this way, the below Hype Video was the most fun I had and I could only find this link on YouTube.