3130 Initial Proposal

English 3130 Project–Initial Proposal for the Final Project

Project Overview
Here provided are instructions on completing your initial proposal for the final project. This initial proposal gives you a chance to tell me what you’ll be doing for the final project, who your client is, and why this would be a good project.

Content & Organization
As always, you should design your proposal as you see fit. The following serves only as a guideline.

Overview
State clearly the purpose of your memo. Don’t start your memo with a description of your project at the very beginning. You can describe the project after you have stated your purpose.

The Project
Describe what project it is: what you will be designing. Tell me in specific terms what exactly you’ll be designing for this project. A business plan? a grant proposal? a recommendations report? A website? a brochure? For example, if it’s a promotional packet, tell me exactly what it will include.

Your Client
Your client in this case is the people/company that you’re designing the final project for. Provide some background on this client: its size, its product and services, etc. More importantly, provide information about your communication with the client. Your project has a better chance of being selected if you have communicated with your client and obtained their approval to do the project.

Target Audience
Describe the target audience of the final product(s) you’ll be designing: what group of people they are, what kind of demographics, what common characteristics about this group, what needs they have, etc. If you’re designing a promotional packet, your intended audience is obviously the customers of the business that you’re doing this for. If you’re writing a grant proposal, then your audience will the foundation or organization that you’re seeking support from. If you’re writing a business plan, your audience could be your client.

Research Needed
What research do you anticipate doing in order to complete the project? How much time will it take? Will you be able to obtain all the information you’ll need for this project?

Project Timeline
Give me a timeline for the entire project. What project phases will you have? What major tasks will each phase consist of? When will you complete each phase and each major task?

Conclusion
Here should be your final persuasive push for me to accept your proposal.

Technicalities
Here’re some technical details about this initial proposal:

  • Audience–Your instructor (that’s me)
  • Purpose–To persuade me to accept and approve your proposal, so be persuasive!
  • Format–Memo format, single spaced, font size no bigger than 12 for the body, with appropriate headings
  • Length–1-2 pages
  • File Name–Save your file as “Initial(LastNames).”