The public service announcement is a great project to inform people about a particular issue and build awareness.

Tips for design:

• Stick to one issue and use the most pertinent facts.

• Have a clear call to action – a place for people to get more information, donate, or volunteer.

• Use relevant imagery to help deliver the message.

• Be aware of text and make sure that if you are using a none standard font (font you wouldn’t use while writing a paper), that it’s large enough to easily read.

• Use a more standard font, like arial or times new roman, for your smaller font to make it easier to read.

Documentation

Techniques for Public Service Announcements

Photographic Composition

Finding Media Online

Creative Commons Media Resource List

Examples

Using Microsoft Word

From Ad Council