Unit 2 readings: The issues they address

  • Persons with disabilities (PWD). Is this piece of work ableist?
    • Who is the “audience”? How wide is this scope? Historically, this has been a narrow frame/historically presumed that this person can see or hear. How has this definition of “audience” been ableist historically?
    • Designing communication that is primarily visual
    • Universally designed content (alternative or response to ableist design). Usually turns out to be something that everyone can benefit from = content that is more accessible for everyone. Consider all the different ways people communicate and process information. The idea is that we want to design for all possibilities in any circumstance, so we can reach all possible vectors (even ones that we didn’t consider).
    • Drawbacks of universal design: it’s still in the context of able-bodied people, can still separate abled from disabled. Cultural contexts can be lost in translation
    • Thinking of universal design for our deliverables: do we need to do this? How can we propose this to the client/get them to think about it. It is not economically feasible for our client at this time, but it is still something to consider (potentially). In regards to the law, the website must comply with ADA laws and regulations.
      • Cultural contexts can mean many things. This can include regional cultures, PWD cultures (an example being those with deafness being against cochlear implants and not seeing deafness as a disability, there even being a thing such as deaf culture), ethnic cultures, continental cultures.
      • Cross cultural communication
        • How people access technology: compatibility and responsiveness of platforms
        • Lost in translation?
        • Images, can be controversial is defined by context. Dress & gender codes, subject matter restrictions (explicit: law, implicit:social dislike), meaning may be culturally variable, inclusivity/relevance restrictions. Color: differences in symbolism, linked to language in some way, colorblindness, accessibility, cost (if printed material)
  • Binary gender/gender differences



Social media marketing



Content strategist


Research specialist

Research analyst

Knowledge manager

Content manager

Client relations

Project manager

Account manager


Production editing

Usability tester